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Pavilions serve as an incubator for new-to-market products or services, and for companies seeking to broaden their horizons internationally. Participation in a pavilion provides greater visibility, an identity with a larger group and a sense of community, allowing exhibitors to prepare their market entry, learn about the market, experiment and concentrate on selling.

The turnkey packages offer our exhibitors the advantage to participate without having to ship a booth or any sort of heavy equipment. All they need to ship is their products.

We help to secure the space and refer to additional services such as booth design & construction, freight forwarding, hotel and airline booking, translation of info materials, VAT refund service, etc. and act as single source contact. To gain additional exposure we also assist with services such as advertising (pre-show and onsite), sponsorships, private event planning or providing exhibitors with exposure to the international press. Exhibit space in our USA Pavilions is available on a “first come, first served” basis. Space contracts and payment terms will be provided directly to each exhibitor by our office in Atlanta.

Benefits of participating in the USA Pavilions organized by NürnbergMesse North America include, but are not limited to:
  • On-site staff member from NürnbergMesse North America is present during the buildup and the show itself to assist you with last minute stand coordination problems or details
  • Free use of translation services
  • No hassle of contracting for stand construction overseas.
  • Free assistance with a variety of show-related needs such as shipping, local dining recommendations, sightseeing.
  • Hotel and travel assistance through our company travel services; information and arrangements at Tel. +49.911.8606-8407 or Partner hotels
  • Use of the pavilion business office when applicable.
  • Identification with the USA Pavilion and the attraction it creates to buyers attending the show from around the world
  • Free access to our experienced staff with international tradeshow experience worldwide
A standard 9 square meter pavilion turnkey booth package includes:
  • Exterior hard walls
  • Lattice Ceiling
  • Wall-to-wall carpeting
  • 1 wastepaper basket
  • 3 chairs upholstered
  • 1 table
  • 2 shelves
  • 4 Overhead spot lights
  • Electricity (220v/50Hz)
  • Company header
Naturally, bigger booth sizes/exhibit spaces are available on request and will be adequate furnished according to individual size.


Our booths can be upgraded and customized at additional costs to meet your specific needs.
Your Contact in Atlanta:
Anna Marie Roberts
Phone direct: +1 (770) 618-58 35
Fax: +1 (770) 618-58 31
Anna Marie Roberts

Financial Support Programs
Your Company may be eligible to take advantage of a financial support program that helps offset the cost of exhibiting at international trade shows. By exhibiting in a USA Pavilion, eligible companies can receive reimbursement for up to 50 percent of exhibition-related expenses, including exhibiting fees, international travel costs, set-up, rental, and freight. Contact the State Regional Trade Group in your geographic area for Branded Program application details.

For more information about the SRTG’s please click here.

Currently we organize USA Pavilions for:





Information on USA Pavilion at BioFach 2011
Information on USA Pavilion at Chillventa 2010
Information on USA Pavilion at European Coatings SHOW 2011