Dialog is development

Despite challenging economic conditions, the U.S. trade show market is poised for continued growth across the next five years. Forecasts show that the attendance in the trade show industry is picking up steam. However, the economic environment is creating a shift in U.S. trade show exhibitor and visitor demographics. This shift will increase demand for globally focused trade shows and expand the need for unique on and offline tools that connect product and service providers with qualified buyers prior to, during and after the show.

Industry wide, approximately 12 percent of today’s U.S. trade show exhibitors are international businesses and more than 10 percent of U.S. trade show visitors are from outside the country.


The first step is said to be the hardest, but finding the right way ahead can be even harder. The answer is quite simple: talk about it! By communication we strengthen our relationships with our customers and expand individual viewpoints to reach our common goal – making our trade shows a success.

Brick by brick, until the architecture of a new idea becomes visible through the exchange of thoughts, perceptions and finally actions.
By focusing on new information initiatives, NürnbergMesse North America offers attendees sophisticated online pre- and post show lead tracking platforms and matchmaking tools.

Use of NürnbergMesse’s online Internet “ask” platforms:
More than 10,000 exhibitors and about 50,000 products are currently presented on the online industry platforms of NürnbergMesse. The ask platforms on the Internet (with a number of interactive features, like direct inquiries to the exhibitor (supplier), bookmarking own search results and telling a colleague about companies or products) have long been indispensable tools for visitors’ detailed preparation, as ask enables information about the exhibitors to be called up around the clock. The number of users of the ask platforms speaks for itself: the platforms have already been visited more than a 30 million times.

Use of AC online Navigator:
The American Coatings Show 2010 introduced the new platform AC Navigator "Exhibitors & Products", a value-added supply network: Attendees can access hundreds of leading international suppliers and partners of the coatings industry, under the digital roof of the AC Market Navigator; Search for new raw materials, testing equipment and production technology; Manage their purchasing and investment potential.

By using our online exhibitor databases attendees can plan their show visit and

• Create their personal, interactive show schedule
  
• Find their favorite exhibitors and fix meetings on the show floor
  
• Save time with the Search Agent (Registration required)
  
• Profit from additional, context-related info sources
  
• Join their peers and partners and schedule appointments